Incredible India Digital PlatformNext-Generation Tourism Ecosystem
A futuristic, AI-powered platform to position India as the world's leading smart tourism destination
2.6M+
Current Platform Visitors
80%
AI-Automated Support by 2029
24/7
AI-Powered Personalization
Enhancing Incredible India with Next-Generation AI
A strategic technology upgrade that builds upon the Ministry's existing digital infrastructure while introducing world-class AI capabilities
Building upon NIC's existing IIDP foundation (2.6M visitors) with modern AI capabilities
Strategic enhancement of current platform - not a complete rebuild
evvolv.ai AI agents for intelligent 24/7 multilingual visitor support at scale
Technology that amplifies India's authentic diversity across 28 states and 8 union territories
Leveraging existing NIDHI+ platform with 10,000+ registered properties
Phased implementation minimizing disruption to current operations
Building on Strong Foundations
The revamped Incredible India platform has made significant strides, providing a solid foundation for next-generation enhancements
2.6 Million
Platform Visitors
Since 2025 relaunch
AI-Powered
Travel Assistant
Real-time personalization
Content Hub
Digital Repository
Images, films, brochures
NIDHI+
Integration
Service provider connectivity
Opportunity for Enhancement
While the current platform demonstrates strong initial success, there are significant opportunities to:
- •Scale AI capabilities beyond basic personalization to autonomous agent-based interactions
- •Implement advanced predictive analytics for destination management and visitor flow optimization
- •Expand multilingual support with real-time AI translation across 100+ languages
- •Create immersive AR/VR experiences for virtual tourism and heritage exploration
Learning Selectively, Building Uniquely
Key insights from global platforms - adapted to preserve and amplify India's competitive advantages
Singapore
Key Learnings:
- • Government-industry collaboration frameworks
- • AI sentiment analytics for visitor feedback
- • Data-driven decision making infrastructure
What India Will Do Differently:
India's scale and diversity requires distributed intelligence, not centralized curation
Japan
Key Learnings:
- • Multilingual AI translation systems
- • Digital visa process efficiency
- • Smart transportation integration
What India Will Do Differently:
Embrace India's linguistic richness as a feature, not just a translation challenge
Dubai
Key Learnings:
- • Real-time visitor analytics dashboards
- • Marketing campaign optimization
- • Dynamic resource allocation
What India Will Do Differently:
Balance data insights with preserving the spontaneous, exploratory nature of Indian travel
🇮🇳 India's Incomparable Advantages
These aren't just differentiators - they're the foundation of our strategy
🏛️ Living Heritage
Not museum-piece tourism, but vibrant, lived culture across 5,000 years
38 UNESCO Sites + countless undiscovered gems
🌏 Unmatched Diversity
28 states, 22 languages, every climate zone - essentially 28 countries in one
Himalayas to beaches in one journey
🧘 Spiritual Tourism
Yoga, meditation, Ayurveda - globally unmatched offerings
Ancient wisdom meets modern wellness
🎨 Authentic Experiences
Real local interactions, not theme-park tourism - genuine cultural immersion
Village homestays to palace hotels
💻 Tech + Scale
World's largest IT talent pool combined with billion-user digital infrastructure
UPI, Aadhaar, Digital India backbone
🍛 Culinary Universe
Not just a cuisine, but hundreds of regional food traditions
Every meal tells a story
Our Technology Philosophy
Technology should be the invisible enabler that helps travelers discover India's magic - not a curated, controlled experience but an intelligent guide to authentic exploration and serendipitous discovery.
Four Pillars of India-First Digital Tourism
Technology principles designed specifically for India's unique tourism landscape
Authentic Discovery
AI that guides without prescribing - helping travelers find their own India
Guiding Principle: Technology reveals, doesn't curate
Intelligent Support
24/7 AI assistance in 100+ languages that feels human and culturally aware
Guiding Principle: Help when needed, invisible otherwise
Smart Infrastructure
Behind-the-scenes intelligence for crowd management and resource optimization
Guiding Principle: Manage sustainability, not experiences
Digital Storytelling
AR/AI that brings India's stories to life without replacing reality
Guiding Principle: Enhance understanding, preserve wonder
What We Won't Do
Over-Curate
No "Singapore-style" control - India's charm is in its beautiful chaos and diversity
Homogenize
Each destination keeps its unique character - technology adapts, not standardizes
Replace Human Touch
AI supports, not replaces, the warmth and hospitality India is famous for
Cutting-Edge AI Capabilities
Leveraging the latest advancements in artificial intelligence to create unprecedented tourism experiences
AI-Powered Conversational Agents
GenAI chatbots using GPT-4 and Claude for natural language interactions
Impact
40% of travelers already use AI tools for trip planning
Technologies
Intelligent Recommendation Engine
Machine learning algorithms analyzing social media, reviews, and user behavior
Impact
65% of travelers prefer AI-tailored experiences
Technologies
Real-Time Multilingual Support
AI translation across 100+ languages with cultural context awareness
Impact
Critical for India's diverse international visitor base
Technologies
Predictive Analytics Dashboard
AI-driven insights for destination management and visitor trends
Impact
Optimize resource allocation and marketing ROI
Technologies
Computer Vision & AR
Visual search, monument recognition, and augmented reality experiences
Impact
Enhanced visitor engagement and accessibility
Technologies
Autonomous Task Execution
AI agents handling bookings, refunds, and complex multi-step workflows
Impact
80% autonomous resolution by 2029
Technologies
AI Ethics & Responsible Implementation
🔒 Data Privacy
GDPR-compliant data handling with user consent frameworks
⚖️ Bias Mitigation
Regular audits ensuring fair recommendations across demographics
🌐 Transparency
Clear AI disclosure and explainable decision-making
See Technology in Action
Experience how our AI-powered solutions will transform the way tourists discover India
Incredible India AI Assistant
Online • Powered by evvolv.ai
Namaste! I'm your AI travel assistant. How can I help plan your incredible India journey?
These Are Working Prototypes
All demonstrations above represent real, deployable technology ready for integration with PwC's overall IIDP architecture
evvolv.ai: The AI Workers Revolution
Powering the IIDP with autonomous AI agents that deliver world-class customer service at scale
Autonomous Customer Service Agents
AI workers handling complex tourism queries, bookings, and support tickets without human intervention
Multilingual Intelligence
Support for 100+ languages and dialects with cultural context awareness for Indian and international tourists
Proactive Engagement
AI agents that anticipate visitor needs based on behavior patterns and journey stage
Seamless Integration
Connect with booking systems, payment gateways, CRM, and government platforms via APIs
Real-World Use Cases
International Tourist Planning
Visitor from Germany asks about Rajasthan heritage tours → evvolv.ai agent provides personalized itinerary → Books hotels, guides, and transport → Sends visa information and travel tips
Crisis Management
Flight cancellation alert → AI agent proactively contacts affected tourists → Rebooks alternate flights → Arranges hotel extensions → Sends real-time updates
Cultural Event Discovery
Tourist in Kerala mentions interest in festivals → AI agent checks calendar → Recommends Onam celebrations → Books cultural experiences and homestays
80%
Customer queries resolved autonomously
100+
Languages supported in real-time
24/7
Always-on intelligent assistance
Building on Strong Foundations
Enterprise-grade technology that leverages existing infrastructure while adding next-generation AI capabilities
Leveraging Existing Infrastructure
We enhance what works, not replace it. Here's how we'll strategically use current systems:
Current Features:
- Existing AI-powered personalization engine
- Virtual experiences (culture, heritage, adventure)
- Flight, hotel, cab booking integrations
- ASI monument access system
How We'll Enhance:
Enhance AI capabilities, expand booking integrations, integrate with new recommendation engine
Current Features:
- One India, One Registration database
- State-wise hospitality unit registry
- Rural homestays classification
- Government-verified property listings
How We'll Enhance:
Real-time API integration for authentic accommodation recommendations, verified property data for AI training
Current Features:
- Regional event calendars
- Local attraction databases
- State-specific travel advisories
- Regional festival schedules
How We'll Enhance:
Federated data aggregation, real-time event sync, localized content enrichment
Technology Stack Overview
Six-layer architecture designed for scale, security, and performance
- Multi-cloud: AWS (primary), Azure Gov Cloud (government data)
- Auto-scaling: Kubernetes + Docker for 10M+ concurrent users
- Availability: 99.99% uptime, multi-region (Mumbai, Delhi, Bangalore)
- CDN: CloudFlare + AWS CloudFront, <100ms global response time
- PostgreSQL (AWS RDS) for transactional data with Multi-AZ
- MongoDB Atlas for content & user-generated data with sharding
- Pinecone/Weaviate for AI embeddings and semantic search
- Redis ElastiCache for sessions, caching, real-time data
- API Gateway (Kong/AWS) with rate limiting & monitoring
- REST APIs: OpenAPI 3.0 with versioned endpoints
- GraphQL: Apollo Server for flexible, efficient queries
- MCP: Model Context Protocol for AI system integration
- LLMs: GPT-4, Claude via Vercel AI SDK (edge runtime)
- Custom Models: SageMaker with TensorFlow/PyTorch
- MLOps: Kubeflow + MLflow for training pipelines
- Vector Search: HNSW algorithm across 1M+ documents
- Authentication: OAuth 2.0 + JWT with MFA & SSO
- Encryption: TLS 1.3 (transit), AES-256 (rest), AWS KMS
- Compliance: ISO 27001, SOC 2 Type II, GDPR, Indian data centers
- Protection: AWS Shield Advanced + WAF, DDoS mitigation
- Web: Next.js 15 + React 19 (SSR, streaming, 95+ Lighthouse)
- Mobile: React Native for iOS & Android (single codebase)
- PWA: Offline support, push notifications
- Performance: Code splitting, image optimization, lazy loading
Understanding MCP (Model Context Protocol)
What is MCP?
Model Context Protocol (MCP) is an open standard that defines how AI models connect to external tools, APIs, and data sources. Think of it as 'USB-C for AI systems' - a universal adapter enabling AI agents to seamlessly access tourism data.
Why MCP Matters for IIDP
Without MCP, each AI system needs custom integrations with every data source. MCP standardizes these connections, allowing our AI agents to access NIDHI+, state portals, booking systems, and more through a single, secure protocol.
Key Benefits
MCP November 2025 specification • Supported by OpenAI, Anthropic, major AI platforms • Enterprise-ready with OAuth 2.0 & async workflows
Our MCP Implementation
Data Sources:
- NIDHI+ property database (10,000+ listings)
- ASI heritage sites (3,600+ monuments)
- State tourism attractions & events
- Transport schedules (rail, air, road)
- Weather & seasonal data
AI Use Case:
Powers recommendation engine, trip planning, real-time availability
Data Sources:
- Regional regulations & permits
- Festival & event calendars
- Local service provider registries
- Emergency contacts & advisories
- Multilingual regional content
AI Use Case:
Enables localized, state-specific AI responses without central data storage
Data Sources:
- NIDHI+ live availability
- Third-party OTA integrations
- Railway & airline booking APIs
- Activity & tour bookings
- Payment gateways (domestic & international)
AI Use Case:
AI agents can check availability and complete bookings in conversation
End-to-End Data Flow
How data flows from existing systems through AI processing to user experiences
- IIDP Platform (2.6M users)
- NIDHI+ Portal (10K properties)
- 36 State Tourism Portals
- ASI Monument Database
- Social Media & User Content
- Tourism Data MCP Server
- State Integration MCP Server
- Booking & Commerce MCP Server
- Real-time Event Streams
- evvolv.ai Conversational Agents
- Recommendation Engine
- Natural Language Understanding
- Sentiment & Feedback Analysis
- Predictive Analytics
- Web Platform (Desktop/Mobile)
- Native Mobile Apps (iOS/Android)
- Chatbot Interfaces (100+ languages)
- Voice Assistants (future)
Performance Guarantees
Building on Existing Ministry Partnerships
Leveraging NIC's foundation with specialized AI expertise from evvolv.ai and proven integration partners
Government Infrastructure Partner (Primary)
National Informatics Centre (NIC)
Current IIDP platform owner, government network integration, security compliance, data center infrastructure, ongoing platform operations
AI & Intelligent Automation
evvolv.ai
Autonomous AI agents, 24/7 customer service automation, multilingual support (100+ languages), real-time personalization
C-DAC (Existing Partner)
Bhashini integration for Indian languages, AI/ML research collaboration, NLP expertise
NITI Aayog / MeitY
Policy guidance, IndiaStack integration, data standards alignment
System Integration (Existing Ecosystem)
Tata Consultancy Services
NIDHI+ platform enhancement, state portal integration, legacy system connectivity
Infosys
Cloud migration support, API gateway development, DevOps automation
Tech Mahindra
Infrastructure monitoring, 24/7 NOC operations, SLA management
Travel Technology & Distribution
Amadeus
GDS integration, global inventory access, booking infrastructure
MakeMyTrip / Cleartrip
Domestic OTA integration, local inventory, verified reviews
Yatra / ixigo
Tier 2/3 city coverage, regional travel packages
Cloud & Infrastructure
NIC Data Centers (Primary)
Sovereign cloud infrastructure, data residency compliance
MeitY MeghRaj Cloud
Government cloud services, secure hosting environment
AWS / Azure (Hybrid)
Elastic scaling for peak loads, CDN for global reach, AI/ML services
Payments & Financial Services
NPCI
UPI integration, Bharat QR codes, digital payment backbone
Razorpay / Paytm
Payment gateway aggregation, EMI options, local payment methods
Stripe
International card processing for foreign tourists
Collaboration Framework with Ministry
Clear Roles
- • NIC retains platform ownership & infrastructure
- • evvolv.ai delivers AI agent layer as a service
- • System integrators connect existing systems
- • Ministry maintains strategic control
Integration Strategy
- • API-first architecture for flexibility
- • No vendor lock-in by design
- • Modular components, easy to replace
- • Knowledge transfer to Ministry teams
Success Metrics
- • 10M+ monthly active users by Year 2
- • 80% query automation through AI
- • 95%+ traveler satisfaction score
- • ₹500Cr+ incremental tourism revenue
18-Month Delivery Roadmap
Structured phased approach from contract to continuous innovation
Phase 1: Foundation & Assessment
Months 1-3
RFP Response & Contract Finalization
Month 1- Detailed technical proposal submission
- Commercial negotiations and MSA signing
- Team onboarding and security clearances
- Kick-off workshop with Ministry stakeholders
Discovery & Audit
Month 2- Complete audit of existing IIDP platform (2.6M users, current infrastructure)
- NIDHI+ integration assessment and API documentation
- State portal survey across all 28 states + 8 UTs
- Data quality assessment and gap analysis
- User research with 1,000+ travelers (domestic & international)
Architecture Design
Month 3- System architecture blueprint with data flow diagrams
- API specifications (REST & GraphQL schemas)
- MCP integration framework design
- Security architecture and compliance roadmap
- Cloud infrastructure setup (AWS/Azure multi-region)
Phase 2: Core Platform Development
Months 4-9
Data Integration Layer
Months 4-5- NIDHI+ API integration (10,000+ properties live sync)
- State tourism portal connectors (Phase 1: 10 states)
- ASI monuments database integration
- Railway & airport connectivity data ingestion
- Real-time weather and event feeds
AI Agent Development (evvolv.ai)
Months 5-7- Multilingual chatbot trained on India tourism corpus
- 100+ language support with cultural context awareness
- Conversational booking flows integrated
- Sentiment analysis and escalation logic
- Agent analytics dashboard for Ministry
Platform Core Features
Months 6-9- Enhanced search with NLP and filters
- Personalized recommendation engine
- Interactive trip planner with AI suggestions
- Booking engine (flights, hotels, experiences)
- User profiles and preference management
- Content management system for Ministry updates
Phase 3: Launch & Scale
Months 10-15
Beta Launch & Testing
Months 10-11- Soft launch with 10,000 beta users
- Performance testing (target: 1M concurrent users)
- Security penetration testing and fixes
- Accessibility compliance (WCAG 2.1 AA)
- Bug fixes and optimization based on feedback
National Launch
Month 12- Public launch with marketing campaign
- Press conference and stakeholder demos
- Mobile app launch (iOS & Android)
- Integration with all 36 state/UT portals
- 24/7 support center activation
Optimization & Expansion
Months 13-15- AI model fine-tuning based on usage data
- Additional language support (dialects)
- AR/VR pilot for heritage sites (5 locations)
- Blockchain pilot for authentic reviews
- Advanced analytics and predictive insights
Phase 4: Continuous Evolution
Months 16-18 & Beyond
Advanced Features & Innovation
Months 16-18- AI-powered dynamic pricing recommendations
- Social features and traveler community
- Sustainable tourism tracking dashboard
- Integration with international travel platforms
- Quarterly feature releases based on user feedback
Knowledge Transfer & Handover
Month 18- Complete technical documentation
- Ministry team training (50+ personnel)
- Support transition to in-house team
- Ongoing AMC and SLA agreement
Critical Success Factors
Governance Structure
- • Weekly sprint reviews with PwC
- • Monthly steering committee (Ministry + Partners)
- • Quarterly board presentations
- • Transparent project dashboard
Risk Mitigation
- • Parallel development tracks
- • No single point of failure
- • Phased rollout to limit impact
- • Regular security audits
Quality Assurance
- • Automated testing coverage (80%+)
- • User acceptance testing at each phase
- • Performance benchmarks tracked
- • Continuous improvement cycles
Measurable Impact & Success Metrics
Data-driven projections demonstrating tangible value for India's tourism ecosystem
10M+
Annual Platform Users
By Year 2
From 2.6M current
₹500Cr+
Tourism Revenue Impact
By Year 3
Through improved conversions
80%
Support Automation
By Year 2
Reducing operational costs
4.8/5
User Satisfaction Score
Target by Year 1
Industry-leading experience
Key Performance Indicators (KPIs)
User Engagement
- Platform traffic growth rate
- Session duration
- Return visitor percentage
- Booking conversion rate
AI Performance
- Query resolution accuracy
- Response time
- Multilingual support coverage
- Autonomous resolution rate
Business Impact
- Tourism revenue attribution
- Partner ecosystem growth
- Cost per acquisition
- Customer lifetime value
Technical Excellence
- Platform uptime
- API response time
- Security incident rate
- Mobile app ratings
Cost-Benefit Analysis
💰 Direct Benefits
- • Increased booking conversions
- • Reduced support costs (80%)
- • Higher tourist spending per visit
- • Extended visitor stays
🌐 Indirect Benefits
- • Enhanced India brand globally
- • Technology showcase
- • Job creation in tourism sector
- • Regional development
📈 Strategic Benefits
- • Data-driven policy making
- • Competitive advantage
- • Innovation ecosystem
- • Future scalability
How Ministry Can Launch This Project
Step-by-step initiation framework from RFP to execution
What This Proposal Contains
1. Technical Architecture
- Detailed integration plan with existing NIC infrastructure
- API specifications for NIDHI+, state portals, OTA connections
- Data migration strategy (zero downtime approach)
- Security framework (ISO 27001, CERT-IN compliance)
- Scalability proof: 10M concurrent users, <200ms response time
- Disaster recovery with 99.95% uptime SLA
2. AI Implementation Plan
- evvolv.ai agent architecture and capabilities
- Multilingual NLP using Bhashini + commercial LLMs
- Training data requirements and annotation strategy
- Privacy-preserving AI (no PII storage in models)
- Explainable AI for government transparency
- Performance benchmarks: 80% automation rate by Month 12
3. Commercial Proposal
- Build costs: Platform enhancement, AI integration, testing
- Operate costs: Hosting (NIC + cloud hybrid), support team
- AI agent pricing: Pay-per-conversation model for cost control
- 5-year TCO with ROI projections
- Payment milestones tied to deliverables
- Post-implementation AMC structure
4. Team & Governance
- Dedicated 50+ member team (AI engineers, architects, QA)
- Project governance: Ministry-led steering committee
- Weekly sprints with NIC integration team
- Knowledge transfer: Train 20+ Ministry staff
- Past performance: Reference projects in gov sector
- Certifications: ISO, SOC2, relevant partnerships
Project Initiation Timeline
Phase 0: Pre-Initiation
Owner: Ministry of Tourism
- ▸Finalize RFP document with technical requirements
- ▸Establish evaluation committee (technical + commercial)
- ▸Define selection criteria and scoring matrix
- ▸Set budget envelope and approval process
Phase 1: RFP & Selection
Owner: Ministry + Evaluation Committee
- ▸Issue RFP to shortlisted vendors (GeM portal or open tender)
- ▸Receive and evaluate technical + commercial proposals
- ▸Conduct vendor presentations and demos
- ▸Reference checks and due diligence
- ▸Negotiate terms and finalize contract
Phase 2: Mobilization
Owner: Selected Partner + NIC
- ▸Sign Master Service Agreement (MSA)
- ▸Project kick-off with all stakeholders
- ▸Team onboarding and security clearances
- ▸Environment setup: Dev, staging, production access
- ▸Baseline audit of existing IIDP platform
Phase 3: Execution
Owner: Partner + Ministry PMO
- ▸Sprint-based development with bi-weekly reviews
- ▸Continuous integration with NIC infrastructure
- ▸User acceptance testing with Ministry teams
- ▸Pilot launch with 2-3 states before national rollout
- ▸Training and change management for stakeholders
Proposed Governance Structure
Ministerial Steering Committee
Secretary Tourism (Chair), Joint Secretary (IT), NIC DDG, Selected Partner CEO, evvolv.ai Lead
Monthly
Budget approvals, phase transitions, policy matters, escalation resolution
Project Management Office (PMO)
Ministry PM (Co-chair), Partner PM (Co-chair), NIC Tech Lead, State Tourism representatives
Weekly
Sprint planning, deliverable approvals, issue tracking, dependency management
Technical Working Groups
Engineers, architects, QA teams from all partners
Daily standups
Feature development, bug fixes, code reviews, integration testing
Immediate Next Steps
Ministry Decision
Review this proposal and similar submissions. Approve budget and timeline.
Issue RFP
Publish final RFP with technical specs, evaluation criteria, and timelines.
Select & Launch
Evaluate proposals, award contract, and kick off project within 90 days.